Why blog when it brings me no income?

A typical blog-writing situation for me

One of the first questions people usually ask me when I tell them that I have a popular blog is if it makes me lots of money. When I answer, "no," many people are baffled that I spend so much effort creating and working on such a time-consuming, journalistic venture. It was never my intention to use this social media platform to roll in the dough. I, initially, thought it would be nice if I could make a little extra cash through my writing. But I always had different, non-monetary motives.

A few years ago when I found myself unemployed mid-season, I immediately had to find a way to keep working. I didn't have a financial cushion to wait until the new dance season started. I desperately needed to find a way to make a living and continue on with my career. At that time, freelancing seemed like the only way to survive. I knew if I wanted to find employment, I needed to market myself. But I didn't know many other ways to sell my product outside of Facebook. While brainstorming up ideas, I remembered how much I used to enjoy blogging on Myspace. From that moment on, I knew that I had to create Life of a Freelance Dancer.

When I first started blogging here, people constantly told me I needed to include Google Adsense to my postings. But I always felt that I needed to spend a solid period of time developing my writing and audience before adding this money-making tool to my site. Additionally, I never really wanted my readers to feel that I was using them to make money with the facade of a blog. So, I gave myself a number, 10,000 views, before I would try to add these ads to my pages of writings.

It took me about six months to reach my goals on viewership, which was right on track for my best-case scenario. Right as I reached my mark, I wishfully opened my browser and started going through the application process to place Google Adsense advertisements on my blog. After a few days had passed, I received an email that unapologetically denied me use of this popular revenue tool. Why? Because the unique niche that made my blog so popular was also so unique that they didn't feel that they had any products that would appeal to my audience.

When I got the news, I wasn't really that disappointed. I didn't really want aimless, materialistic ads flashing at dancers and independent contractors around the world. In fact, I was afraid that the appearance of ads would not only deter building my audience, but that it could turn away the audience I had already cultivated from reading my content.

Lacking any instant financial reward leaves many who have inquired about my blog confused about why I would put so much effort into such a time-consuming activity. There are a few reasons why writing about working as a freelance dancer without any compensation is so worthwhile. The easiest and corniest reason (but still true) would be that I get to help people around the globe. Whether using my blog as a tool in one's own dance career or an unrelated career as an independent contractor, I get to help people move forward in their vocation and navigate tricky situations that are not all that common in the gainfully employed world. Beyond that, I am humbled by the numerous people that have sent me messages from the US to Iran to India and beyond about how my openness has helped them in their careers, times of need, and searches for inspiration.

Beyond all of this sappy stuff, writing about my experiences, successes, failures, and evaluations of situations does help me make a living. While I've never made a penny directly off of LOFD, developing a public persona on an online platform has helped me greatly. I can't tell you how many employers have told me that they have felt much more comfortable hiring me sight unseen and trusting my product because of this blog. Not only that, thanks to all of this, I have been featured in Dance Magazine and Dance Informa magazine and received professional writing jobs, too.

While blogging technically gives me no income, it creates the basis for me to make a majority of my income. Other than all of this joy, warmth, and glory, writing is one of the best ways that I have found to express myself. I get so much out of writing and have learned so much more about myself as a dancer, businessman, and person. For all of these reasons, having a well-read blog is way more valuable than having my readers make money for me by clicking on ads. 

Do's and Dont's of freelancing

Introducting myself at Alaska Dance Theatre's 2013 gala event

 I apologize for the longest delay in posting since the inception of Life of a Freelance Dancer! Aside from preparing for Alaska Dance Theatre's Cash & Cline program, I have been teaching about 8 hours a week in their school, and preparing a 2-part, 4-hour lecture series on Career Development for the students of ADT. I am assuming that my audience would be forgiving as I prepared to pass on my knowledge of dance on to potential company, college, and freelance dancers. With that said, I'm glad to be back focusing on my blog. To kick things back off, I have created a list post of the Do's and Dont's of freelancing. Enjoy!

DO be open to trying new things (locations, styles of dance, non-dance activities, etc).

DON'T keep quiet about the big things that make you comfortable or uncomfortable. For the most part, everybody wants to work in a comfortable environment. Most employers work very hard to make a freelancer feel at home and a part of the company.

Driving along Cook Inlet towards Girdwood, AK (Photo: Beth Maslinoff)

DO take advantage of the places that freelancing takes you. I have seen many artists travel and only stay in their hotel room, only travel from their host family's house to work and back, and spend their weekends staying local. Who knows the next time you will be in the town that work has brought you. Take advantage and see what the place has to offer!

DON'T show up to a gig completely out of shape!

DO remember to pace yourself. If you show up to a gig too exhausted from previous work, overzealous, or over-prepared, you may burn out or become injured. If you come into a new rehearsal setting and constantly dance at 150%, you may injure yourself. Remember that you are in a new atmosphere with different floors, walls, and mirrors. There are new dancers, new styles, new approaches to dancing. If you become injured, not only are you jeopardizing your potential to work there again, you are also putting the company in a difficult place.

DON'T lie about your current physical state. If you have an injury, be up front and honest about it. If you are recovering from an injury, you don't necessarily have to tell them you had that injury, but if it flares up be sure to say something. Any good and moral employer understands that injuries do happen in the dance world and are usually more than willing to work with you and help you out.

DO find ways to develop yourself beyond dancing. I was lucky enough to get my Associate of the Arts degree from Seattle Central Community College while dancing with PNB. Also, as I stated above, I gave one part of a 2-part lecture series on Career Development for dance students this past weekend. Being given this opportunity by the wonderful staff of Alaska Dance Theatre to develop this workshop gives me a tool to make added income throughout the year. I can offer this workshop to students across the country.

DON'T try to dance for 52 weeks every year. Your body needs a rest. I believe that no person should dance more than 2-3 months without a week or two off. I believe this is one reason my career has successfully lasted 10 years to this point.

DO be gracious towards your employers. They chose to hire you over many other dancers. Whether it be an honest verbal thank you, a short note, or a follow-up email, let your employer know that you are appreciative and what you will take away/remember from your time working with the company.

Dan, Joerg, and myself - Hanging out w/a great friend I met at PNB events

DON'T be anti-social. If you are dancing with a company, try to get to know the dancers around you. If you are invited to an event, don't sit in the corner sipping on a glass of wine. Freelancers are often exciting and intriguing people, especially to patrons and potential donors. Make dance connections and make non-dance connections. It will benefit you emotionally and could even lead to friendship/support/sponsorship down the line.

DO reevaluate whether freelancing is right for you often. Freelancing is too hard to just go through the motions. You are constantly adjusting to new environments, leaving home, and putting yourself on the line. It is easy to lose sight of your goals and get into a bad routine. If you are no longer enjoying the spontaneity that is a requirement of the job, it may be time to reevaluate your goals.

DON'T change everything about your dancing to conform to a new company. Fit in and don't be disrespectful, but stay true to yourself. You got hired because there was something interesting about your dancing that drew the director to hire you

DO ask a company to help you with things you will need once you arrive. I require wireless internet when I travel. I will be miserable without it at my residence. I also need transportation if Im not staying in a highly urban area. If there is no gym at the studios, I ask if they can get me a gym membership nearby (or at least a discount). Ever since I worked as an AGMA delegate with PNB, I have been a major advocate of asking directly for the things you need (emotionally and physically).

DON'T drink too much at events, while staying with a host family, or on a work day. While freelancing, you only have a short period of time to make a lasting impression. From a few days to a few weeks, the people you work with will only remember you for what you did during that short period of time.

DO smile and laugh. This may seem super shallow, but employers are drawn to dancers that are happy. The more you smile and laugh, the more likely an employer will enjoy your presence. Try to do this genuinely.

DON'T take work without a clearly defined contract. If you start working without a contract, you are not protected from anything that happens. If you are not paid or paid a different amount than you agreed to, you have no proof that you were ever supposed to receive that payment. If your duties on a gig change (e.g you are given an added role to replace an injured dancer), make sure you are compensated for the added duties. Don't rely on the word of an employer as an agreement for additional pay.

DO take class regularly. Your body and technique are your product. Since you are only seen during your time at a gig, you are only as good as you currently are. If you let your technique slide for a moment, your employer doesn't know that you are a better dancer than you appear.

DON'T lose contact with your loved ones, family, and friends back at your home base. When you are finished your gig, you still have relationships waiting for you when you return home. If you don't maintain them while you are away, they may not be there when you get back.

DO have a voice. Most employers want to take advantage of your outside knowledge. You can help them as much as they can help you. Just be aware of the right times to speak up and the wrong time. Being a freelancer, you have more say in the work you do than a company dancer.

DON'T cross certain boundaries with students/underage dancers. There are obvious reasons for this. It is in your best interest to remain friendly but keep your distance. When you are freelancing with a school, perhaps dancing with a top student, you do have to develop a comfortable camaraderie with your partner. This is where it should end. I am always sending messages to students at schools on Facebook stating, "It was so nice to meet you during the Nutcracker. Thank you for requesting my friendship, but unfortunately I do not accept friend requests from anybody under the age of 18. If you would like any dance advice, feel free to email me at my email address. Good luck!"

DO find ways to keep pushing yourself as a dancer. At times, freelancing means that you are doing something that you have done before or with a school that only has students in their production. I sometimes feel like I am only hired to bring the level of an organization up, especially when dancing in a school production. Afterwards, I often feel hungry for an opportunity to perform work that is bringing my dancing to a new level through challenging work or dancing alongside high-level professionals that inspire me. I am always trying to find new ways to challenge myself, even when I'm dancing with a student in the 5th show of a production that is easier than work I've done in the past.