Life of a Freelance Dancer

Life of a Freelance Dancer is a blog, journal, and tool for those who are interested in freelancing themselves, that want to know the ins and outs of freelance work, or are just curious about the life of a freelance dancer.

Showing posts with label audience. Show all posts
Showing posts with label audience. Show all posts

4.26.2017

7 Rules for Posting on Social Media for an Audience

A typical scene around Jackson Square in New Orleans
If you follow me on any of my other social media outlets (Facebook, Instagram, Twitter, Pas de Chát podcast), you will see and hear that I took an important break from my teaching, choreographic, and media work while vacationing in The Big Easy. While I did post a few work-related items, most of my sharing consisted of personal experiences and artsy items I found while running around the charmed streets of New Orleans with my husband and friend, J-Ro. It wasn’t always this way, but I now feel funny when I use social media mainly for personal use. I’m so attuned to creating content for all of you guys that I feel odd when I revert back to more typical ways that I used social media before I began freelancing in 2011. As I head home (I’m writing this from the airport) and start revving back up into work mode, it has gotten me thinking about what I post and how I share across multiple media platforms. So, instead of keeping this knowledge to myself, I figured I’d share it with all of you. Keep on reading for a comprehensive list of 7 Rules for Posting on Social Media for an Audience.

1. Be sure to offer a variety of emotional content to appeal to a wide audience. Remember that people relate to people, so letting the public have a view into your private experience can be an extremely relatable asset to promoting your dancing, work, business, and ventures. Unfortunately, it is a harsh reality that many people hiding behind the privacy of a computer screen can become very judgmental of a person based off of the information they share on social media. If you only ever post updates about your successes, people may start to think that you have an over-inflated ego. If a majority of your posts are sad or depress, people may start to ignore your content because they don’t want to absorb your negative mood. If you focus your posts on writing disgruntled messages, people may assume that you are dramatic and unstable. Creating a range and variety of publishable content is a job within itself. You can write a legitimately upset or angry post on your social media here or there (see #7), but be sure that you offer a range of life experiences for your audience to relate to. In summing this up, be sure to come up with a game plan pertaining to the regularity of posts, range of content, and how often you plan to post about certain life happenings.

2. Post daily, but don’t post too frequently. This is one of my ultimate challenges, as I like to share a lot of content. Frequency of publishing engaging material has no perfect formula. It really comes down to seeing what your friends and audience respond to best. If you post too often, followers may feel like you are spamming their feed and unfollow or de-friend you. If you post too infrequently, your public may forget to look for your content or you may fall out of the algorithm that many social media sites rely on to share your relevant content with others. Play around with the amount of posting that your audience seems to respond to and tweak your posts and content from there.

Rehearsal to Performance of my new ballet (Photo: Eduardo Patino)
3. Try to add a visual to as many of your posts as possible. It is easy to share visual content on platforms like Instagram, where you are required to post images anytime you share . This isn’t a requirement for other outlets like Facebook and Twitter. As human beings, we are much more visual when it comes to exploring content. Think about what first draws you to read articles in magazines or on websites. Images. If you are able to upload visually relevant images along with your content, you will be that much more likely to catch the eye of followers who are scrolling through a handful of other artist's feeds just like yours.

4. If you are feeling angry, hurt, disappointed, or any range of adjectives that could be described as emotional, have at least one sleep before you write any public posts. When you are emotional, you tend to respond by reacting without reasoning. This is often the last thing you want to do. If you sleep on your reaction for just one night, you will likely wake up more rational than when you went to sleep. From there, you can decide whether you still want to follow through by sharing your original reaction, you can temper your original post into something more censored, or you can choose to scrap the whole thing altogether. You don’t want to end up in a situation like the talented choreographer David Dawson found himself in recently. After a London critic wrote a poor review of his work, his stager (who sets his ballets on companies) wrote an emotionally charged comment on the piece sparking great controversy. Mr. Dawson chose to tweet that he would attempt to avoid working in London’s dance scene in response, then almost immediately deleted the post. As he learned, even if you post something for just one minute and delete it, there is such a thing as a screenshot. Trust me on this one!

5. Stay engaged and interact with your audience as best as you can. It is easier to be responsive to your audience when you are in earlier stages of building your social media following. As your following grows, you may find that you are receiving more comments and requests for personal feedback than you can handle. It is important that you continue to maintain some semblance of interaction with your audience no matter how great their reaction may be. While I average anywhere between 2-10 messages from an array of dancers, readers, and listeners a day, I do my best to respond to each of them (even if a few months later). Don’t let these interactions take over the entirety of your work and free time. But do be sure to respond directly to as many people as you reasonably can. It is important to remember that these friends, followers, and fans are the reason that many of us get to thrive in the work that we do.

Courtesy of @thefatjewish on Instagram
6. Remember, anything that you post today could eventually be dug up years from now. Yes, most of us go through fun party phases where we might want to share our fun and debauchery. Yes, many of us share diverse and, sometimes, divisive perspectives. Yes, a majority of us have regretted posting something and deleted what we shared the following morning. The one thing that most kids and young adults don’t understand is that social media somehow morphs from a platform to share with friends to a platform for professional associations. Keep in mind that we sometimes share things that feel acceptable and culturally appropriate in the moment, but may reflect poorly upon us when a potential employer looks up your information, when you become the face of an organization/movement, or you react too quickly to a particular situation (see #4).

7. Make sure you are presenting your most genuine self. This is, perhaps, the most challenging task for anybody using social media to enhance or promote their work. Projecting confidence and sharing exciting experiences should absolutely be a part of your social media behaviors. But people are drawn to experiences that they can relate to more than things that are out of their social reach. If you can make yourself relatable by sharing genuine thoughts, successes, challenges, and experiences whilst throwing some unique and intriguing content out there, you will find that you can easily maintain and grow an audience that is emotionally invested in your life’s work.

Cheers from NoLA!!!!
Posted by Barry Kerollis at 12:37:00 PM 1 comment:
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Labels: algorithm, audience, business, content, emotional, facebook, genuine, images, instagram, interact, New Orleans, Pas de Chat: Talking Dance, podcast, rules, screenshot, sleep, twitter, venture, visual

5.06.2015

"Create Your Own Project" series - Writing a Fundraising Letter


Speaking at a fundraising event for Alaska Dance Theatre (2013)

(Be sure to read to the bottom for a complete example of my recent fundraising letter)

In my first post of LOFD's Create Your Own Project series, I talked about the importance of fiscal sponsorship (which allows you to accept tax-deductible donations). Now that we are clear on the benefits of funneling your funds through a non-profit organization in hope of increasing the chances of more generous donations, your next step is to write a fundraising letter. Read on to find out how to fine-tune your initial asking campaign.

I don't know many dancers who outright enjoy asking people to donate money to their cause. Too often, artists live on the edge of poverty. So, when it comes to asking for money, many dancers shy away from this fearful act. Dancers are hard workers and often prefer to achieve their accomplishments through their own grit and determination. But there is nothing wrong with asking for assistance in creating your art and having the ability to survive financially throughout the creation process. Where is one to start in preparing correspondence with potential donors?

This may seem counterintuitive, but the first place any inspired artist should begin is with a business plan (the next topic in my Create Your Own Project series). To gain fiscal sponsorship, you will likely need to complete a loose proposal for your project; which should include your mission, project description, goals, budget, etc. By this point in the game, you need to have a more solid plan in place. You never want to be lacking in data when a potential donor asks you where their money will go. If a prospective sponsor catches you off guard and you aren't immediately prepared to explain the finely tuned details of your project, you will likely lose that prospect.

After your business plan is in place, it is time to begin writing. Of course, always start with a simple greeting, like"Dear Mrs. Johnson" or "Dear Dance Supporter." If you know their name, make sure to address the letter directly to them. But if you are going to ask a friend to share your letter with other potential donors, you may want to use a more general greeting to allow them freedom to send the letter on to their connections. Keep the length of your message down to one single-spaced page using a 12-point font of your choosing.

Now that you have the structure of your letter down, it is time to work on your content. When I first started writing my current fundraising campaign, my natural inclination was to prove my value to my audience and tell them why they should support me. Luckily, a great friend and supporter of mine, who just happens to be a professional dance writer, stepped forward and offered to mentor me through this process. Without their advice, I would have been lost. Throughout the editing phase, I learned that a first asking campaign usually goes out to people that love and support you. Therefore, less time needs to be invested in writing about your worthiness of their support. My friend kept returning to this statement,  "Why does this project matter to your audience?" Essentially, patrons are more likely to support your work when your subject means something to them.

Your letter should be very concise and to the point. Start the body of your letter by drawing your reader into the subject matter of the project and ask why it is relevant to your audience. Next, speak directly about the project. Only include key details, as the finer details may cause the reader to lose interest before they get to the ask. Since most projects are deeply personal to the creator, it is easy to go on a rant about aspects of the work that are only important to yourself. This is why it is pertinent to have a neutral party edit your first drafts. The last thing you want is to offer information that is meaningless to the person reading.

After sharing the details of your hopeful creation, you need to ask for an exact amount of money and explain why you need that amount. If you need $500, ask for $500. If you need $10,000, ask for $10,000. If you are shy about asking and somebody does decide to give, you will receive the lower amount. But if you ask for what you need, and they choose to invest at a lower level, you are still ahead of the game. Be sure to include clear details on the allocation of their donation.

Now that you have talked about money, you should give a short summation of your background and qualifications. This helps to build trust in the integrity of the final product and shows your ability to follow through with your promises. Keep in mind that a donation is an act of trust. People give out of trust that you will be honest about your intentions and follow through with a quality product. Again, don't go overboard, as most of the people you reach out to already know your achievements and work ethic.

The final paragraph of your letter should restate the need for public support and offer information on how to donate. If you plan to correspond via email, be sure to include links to your past work and donation page. Also, check with your fiscal sponsor to see if you are required to include any fine print, as many do. Be sure to mention that you are willing to accept any level of donation if they are not able to meet your exact request.

Once you have completed a few drafts of your letter and let another pair of eyes edit your work, you need to determine your audience. Look at how much you are asking for and be practical. If you know somebody has been having financial difficulties or recently encountered a major expense (medical, car repairs, etc.), wait until later in the campaign to reach out to them when you are seeking smaller amounts to cover lesser costs. Try not to ask for money around big holidays or in the midst of tax season. Don't be shy, but ask yourself, "Would this be a big or small stretch for Mr./Mrs. ______?" From there, determine whether you'll send this letter via email or physically. Keep in mind that sending a letter in the mail is more professional, but will incur greater cost before you have received funding. You will need to retroactively put this into your budget. If you are trying to cut down costs, send your letter via email. I actually prefer email because it allows me to add a link to my choreography and donation page.

Now that you better understand the art of writing a fundraising letter, keep scrolling down to check out the letter that I recently developed for my upcoming project. With that said, readers of Life of a Freelance Dancer, please allow me to introduce my upcoming project, Core-ography.

(I am offering this as a tool. This letter/project is my property and can/should not be replicated or reproduced in any way, part, shape, or form. I retain the rights to the letter/project/intellectual property below)

Greetings Dance Supporter,

We’ve all been through times when immense growth and significant challenge seem to go hand-in-hand. Commonly, we look back at these experiences as positive building blocks in our lives. But did you feel you had to keep private and deal with things all on your own? Did you worry how people would judge you if you admitted that you were less than happy and content all the time?

My new project, Core-ography, tackles these questions through dance. We’ll travel the globe to tell dancer’s defining stories and promote the idea that it can be positive to share life’s most revelatory moments. Our Core-ography channel will be easily accessible on Youtube, making it available to audiences worldwide. I am writing you to ask for your help in making this unique project come to fruition.

Each artist will be interviewed to pinpoint their most defining experiences. After, we will collaborate to create a choreographic expression of their personal story as public art. This project brings superhuman dancers down to their most human qualities and inspires people to share without judgment.

Here is where your support is crucial. The initial phase of Core-ography costs $50,000. I am seeking 12 Core-sponsors to make a tax-deductible donation of $2,000, which will give us solid footing to work from for our first 12 artists.  Dancers from companies in New York City, London, Philadelphia, Los Angeles, Seattle, Atlanta, Washington D. C., Richmond, and more are already prepared to work on this project.

My experience spans more than a dozen years working with some of the nation’s most prestigious dance organizations. I have choreographed for the National Choreographers Initiative and won an Outstanding Choreographer award at the Youth America Grand Prix international ballet competition. I am excited to use my skills to offer mental health awareness through dance and film.

Your generous gift will cover the cost of travel, accommodations, facilities, legal fees, compensation, and more. Core-sponsors receive direct acknowledgement in artist videos and insider updates. Your support gives us legs to lift this project off the ground and into the studio. The remainder of costs for Core-ography will be covered by grants and a crowd-sourced funding campaign.

Please help me make Core-ography possible by sponsoring an artist today! If you are unable to be a Core-sponsor, donations of any amount are welcome and greatly appreciated. Donations can be made online via this link or by check (see below). Checks can be mailed to: Barry Kerollis, PO Box 63723, Philadelphia, PA 19147.

Choreography Sample
 
Barry Kerollis is a member artist of New York Live Arts, Inc., a non-profit tax-exempt organization. Contributions in support of Barry Kerollis’ work are greatly appreciated and may be made payable to New York Live Arts, Inc., earmarked for “the New York Live Arts member project of Barry Kerollis.” A description of the work and current project activities for which such contributions will be used are available from Barry Kerollis or New York Live Arts, upon request. All contributions are fully deductible to the extent allowed by law. (Note: A copy of New York Live Arts’ latest annual financial report filed with New York State Department of State may be obtained by writing to the N.Y.S. Dept. of State Charities Registration, 162 Washington Avenue, Albany, NY, 12231, or to New York Live Arts, 219 West 19th Street, New York, NY, 10011)

Warm regards,
Barry Kerollis
Core-ography Founder/Choreographer
http://barrykerollis.com/
http://lifeofafreelancedancer.blogspot.com/







Greetings Dance Supporte
Posted by Barry Kerollis at 10:15:00 PM No comments:
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Labels: art, ask, audience, body, campaign, Core-ography, donations, edit, fiscal sponsorship, fundraising, greeting, money, non-profit, project, structure, tax deductible, trust, write

11.29.2014

Why blog when it brings me no income?


A typical blog-writing situation for me
One of the first questions people usually ask me when I tell them that I have a popular blog is if it makes me lots of money. When I answer, "no," many people are baffled that I spend so much effort creating and working on such a time-consuming, journalistic venture. It was never my intention to use this social media platform to roll in the dough. I, initially, thought it would be nice if I could make a little extra cash through my writing. But I always had different, non-monetary motives.

A few years ago when I found myself unemployed mid-season, I immediately had to find a way to keep working. I didn't have a financial cushion to wait until the new dance season started. I desperately needed to find a way to make a living and continue on with my career. At that time, freelancing seemed like the only way to survive. I knew if I wanted to find employment, I needed to market myself. But I didn't know many other ways to sell my product outside of Facebook. While brainstorming up ideas, I remembered how much I used to enjoy blogging on Myspace. From that moment on, I knew that I had to create Life of a Freelance Dancer.

When I first started blogging here, people constantly told me I needed to include Google Adsense to my postings. But I always felt that I needed to spend a solid period of time developing my writing and audience before adding this money-making tool to my site. Additionally, I never really wanted my readers to feel that I was using them to make money with the facade of a blog. So, I gave myself a number, 10,000 views, before I would try to add these ads to my pages of writings.


It took me about six months to reach my goals on viewership, which was right on track for my best-case scenario. Right as I reached my mark, I wishfully opened my browser and started going through the application process to place Google Adsense advertisements on my blog. After a few days had passed, I received an email that unapologetically denied me use of this popular revenue tool. Why? Because the unique niche that made my blog so popular was also so unique that they didn't feel that they had any products that would appeal to my audience.

When I got the news, I wasn't really that disappointed. I didn't really want aimless, materialistic ads flashing at dancers and independent contractors around the world. In fact, I was afraid that the appearance of ads would not only deter building my audience, but that it could turn away the audience I had already cultivated from reading my content.

Lacking any instant financial reward leaves many who have inquired about my blog confused about why I would put so much effort into such a time-consuming activity. There are a few reasons why writing about working as a freelance dancer without any compensation is so worthwhile. The easiest and corniest reason (but still true) would be that I get to help people around the globe. Whether using my blog as a tool in one's own dance career or an unrelated career as an independent contractor, I get to help people move forward in their vocation and navigate tricky situations that are not all that common in the gainfully employed world. Beyond that, I am humbled by the numerous people that have sent me messages from the US to Iran to India and beyond about how my openness has helped them in their careers, times of need, and searches for inspiration.

Beyond all of this sappy stuff, writing about my experiences, successes, failures, and evaluations of situations does help me make a living. While I've never made a penny directly off of LOFD, developing a public persona on an online platform has helped me greatly. I can't tell you how many employers have told me that they have felt much more comfortable hiring me sight unseen and trusting my product because of this blog. Not only that, thanks to all of this, I have been featured in Dance Magazine and Dance Informa magazine and received professional writing jobs, too.

While blogging technically gives me no income, it creates the basis for me to make a majority of my income. Other than all of this joy, warmth, and glory, writing is one of the best ways that I have found to express myself. I get so much out of writing and have learned so much more about myself as a dancer, businessman, and person. For all of these reasons, having a well-read blog is way more valuable than having my readers make money for me by clicking on ads. 
Posted by Barry Kerollis at 10:22:00 PM No comments:
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Labels: ads, audience, blog, blogging, Cash, compensation, Dance informa, Dance Magazine, facebook, Google Adsense, money making, niche, post, social media, viewership, writing

6.19.2014

Create Your Own Blog

Writing this blog
When I started this blog a little over two years ago, I had little idea that it would become a great platform for me to share, educate, and speak out about issues while on the journey of my dance career. In fact, I only really started this blog because I was scared shitless about finding my own work. I knew that I had writing skills and a unique perspective. But I saw blogging more as a personal journal that could potentially be used as a marketing tool instead of a platform for sharing my experiences, thoughts on dance politics, or a handbook for independent contractors of all professions. Yesterday, Life of a Freelance Dancer reached over 50,000 views. And as it approaches 100 posts (this will be #99), I have decided to share some of my secrets about creating a blog and how to write compelling posts that draw your audience into your unique world.

I don't know if it's our age or more of a popular trend within the ballet world, but I have had a great many friends mention to me that they want to start freelancing. Since I started a blog that is unique and contains material that has generally been untouched in the past, I get a lot of people reaching out to me about working as an independent contractor. During a handful of these conversations, more than a few of these dancers have told me that they are considering starting their own blog. They see that I have been successful with it and figure, "If he can do it, I can do it." The problem I often find, though, is that not much more thought has gone into something that can be a monumental task.

The first thing I do when somebody mentions that they are going to start a blog is ask questions. I always begin with, "What is your niche?" The obvious answer for us is dance. But is that enough to be compelling? There are many styles of dance, different types of dancers, and a multitude of tracks that somebody can be on throughout their career. The first thing that a potential blogger needs to think about is finding their niche. This special place one hopes to hold in the blogosphere needs to be one topic in which the blogger has endless knowledge and exponential passion. It may seem like an easy task to sit down and write about a subject here and there, but it is absolutely impossible to maintain one's writings over an extended period of time if the topic doesn't mean the world to you. This is the ultimate reason that most bloggers fizzle out within the first month or two of writing.

Once a writer chooses their niche, they need to take other things into consideration. How often do you plan on blogging? If a blogger plans to write whenever they feel inspired, they are not going to be able to maintain an audience. Even things that people are most passionate about usually swing up and down on the scale of inspiration. When I started LOFD, my plan was always to write one blog post per week. I didn't know if this was feasible, but it seemed often enough to keep people coming back to check in and infrequent enough to keep me from burning out. Two years later, the longest I've gone without writing has been two weeks. And while I wasn't posting during that period, it wasn't because I was uninspired. It was because I was too busy rehearsing or performing to sit down and create content. It is extremely important to post with regularity, as it will help you to maintain your audience. And, believe it or not, if nobody is reading your blog, you are that much less likely to continue writing.

Now that you have considered your niche and time management, why would somebody want to read your blog. Just writing about a specific area of expertise doesn't mean that everybody who has interest in that topic will read what you have written. I have heard people tell me, I'm going to write about me doing this and my review of that and my experience with this and my thoughts on that. My response can come off pretty offensively, but it is one of the most important things to consider. What makes you so interesting? So, you are a ballerina that likes fine dining. Or you have a special knack for knitting leg warmers. But just because you are passionate about something and you shared it on a public platform doesn't make you or your writing interesting. What makes a writer compelling is finding their own unique voice. When you talk to somebody in person, you can hear their vocal inflection as they speak. But reading a smattering of letters jumbled together on a blog with pretty colors in the background and IPhone photos in the foreground does not draw an audience into a story. Creating a unique writing style within your own content will make one far more interesting. Beyond the way that I phrase my posts, I am known to be too openly honest for most of today's common social standards. But the combination of these two things give me a unique voice that makes my writings stand out in ways that others may not. The tendency is for people to watch somebody do something successfully and to attempt to become successful by copying how that person garnered their success. This rarely works. Find what is unique about you, put yourself out there, and people will read what you have to say.

At this point you've created your blog, so the next step is to write your first post. What are you going to write about and how many topics have you already compiled? Most first-time bloggers think that they are going to come up with all of their topics on the fly as they find inspiration. Some people can do this. But for most of us bloggers, we need to compile a list of possible topics for the future. I generally write about what I am experiencing or inspired by in the moment. But as I stated above, you don't always feel equally inspired to write. How are you supposed to write when you don't feel any motivation and it has been days since you last planned on posting? Nothing can destroy your drive to blog more than writing a handful of forced entries. Not only do these posts take too much energy to write, but they often come off as uninspired to readers. And as for maintaining readers with humdrum content, you can think of it like this. If you go to a restaurant once and the food is bad or the service was poor, how likely are you to return to that restaurant? Unless you have already pulled in a loyal following of readers, this can force people to stay away from your content before they even get to the entree. I always have a list of, at least, ten blog topics that I could write about if I can't think of any other subjects. I have gotten to the point where I rarely need to touch that list. But every once in awhile, I'm too busy to be imaginative or in too little of a writing mood to conjure up a new topic.

When trying to summon new material to write about, I find that I write best when I am inspired. What inspires you? I can be inspired by something that I have experienced at a gig, a conversation with a friend about dance politics, or even a random person walking down the street having a conversation with a fire hydrant. I find that when I am truly inspired by a topic, I can write a blog in a wildly short period of time. If I'm less inspired, the task is more tedious and takes a lot more effort. Keep in mind that inspiration doesn't always have to be positive. But, if you are inspired and passionate about something, people will be more likely to enjoy your content. How many times have you seen a street performer present an act skillfully with passion and stood in the street smiling to yourself. If you can write passionately inspired posts, people will respond the same way. And they will come back for more. Who doesn't feel good when they are pursuing something that they feel passionate about?

The main reason that bloggers continue posting in a public forum is because they want people to read their content. If you post and don't tell anybody about your writing, nobody will know it exists. Most people figure that they will simply post their blogs on their Facebook or Twitter. And they think that all of their friends will read what they write and then their friends will share with their friends and their blog will become famous. It unfortunately doesn't work like that. The more you sell your blog in your own social media feed, the more likely your friends are to get annoyed with you. I do post every blog on my accounts, but I don't post about it much more than that. When I first started blogging, I oversold myself to my friends and I instantly saw fewer comments, less likes, and some even deleted me. Using social media successfully is a delicate balance of posting enough, not posting too much, and delivering interesting content that isn't too sad or self-indulged. The best way I find to draw in readers is a combination of social media and Search Engine Optimization (or SEO).

One of my recent Twitter posts
For social media, I always post a link to my most recent blog on Facebook, Twitter, and Pinterest, typically with a quote from my writing. On Twitter, I always make sure that I use hashtags for #dance, #ballet, #freelance, and/or #blog. This allows people that are interested in these topics to find my tweet, even if they don't follow me. Beyond that, I have each individual post linked on a separate LOFD fan page on facebook and on a board in Pinterest. The way my blog is set up, you can only see the most recent post at the top of the page. Most of my other posts are hidden on the sidebar or on other pages of my blog. Since I have spent so much time writing each post, I don't want them to disappear into the blogosphere only to be found when somebody searches a specific topic. On Pinterest, each blog post is pinned to the board like a post it. This makes it easy to scroll through individual pieces versus scrolling through entire pages of writing.

As for Search Engine Optimization, this is where things get a little trickier. I am still on a bit of a learning curve when it comes to SEO. But using blogger, I have a few tricks that I use to increase traffic to my website. SEO is essentially creating pathways to have search engines, like Google and Bing, move your site closer to the top when somebody searches a topic that may relate to your blog. In my posts, I try to find ways to insert links to articles and businesses that are related to my writings. Make sure that you are being honest to your writing with these links. Don't add a random link that has no relation to your work because it is popular. But adding links to other searchable subjects may have your blog showing up when somebody searches for a place, like the School of American Ballet. Also, be sure to add labels/keywords after you have finished your post. In Blogger, there is a sidebar with post settings that allows you to add labels to your content. During my editing process, I search for words in my writing that really stand out as important to the post or names/subjects that are highly searched. For instance, if I wrote a post that included a story about working with Christopher Wheeldon, I am surely going to include him in that list. The more searchable your blog is, the more likely you are to gather readers. And the higher the viewership, the longer the life of your blog.

At the end of the day, you may ask me why I spend so much time sitting at my computer having a conversation with my keyboard? I never thought of myself as a writer until recently. Obviously, the excitement of seeing the number of views on my content tick higher and higher contribute to my long stream of writings. But the reason that I continue blogging from week to week is because it gives me a platform to express my thoughts, views, and explorations to people that I don't even know. I can help somebody I've never met learn how to get a job or cope with shitty conditions in their workplace. I always tell people that criticize me for sharing so much about my personal and not-so-personal life online this. There are so many times in life that we feel alone, like we are experiencing something all by ourselves. Those of us that have a platform to share MUST do so for those people. At some point, somebody has experienced what I have along my journey through my career and life.  Sometimes, though, they don't realize that they weren't the only one to have ever experienced it. If putting a little too much of myself out there helps somebody else in their time of need, I'm more than happy to help. With all of this said, if you've got it in you, GET STARTED WRITING!

Don't be afraid to express yourself
Posted by Barry Kerollis at 11:39:00 PM No comments:
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Labels: audience, blogging, content, editing, handbook, hashtag, increase traffic, independent contractor, inspiration, niche, passion, platform, politics, SEO, social media, time management, topics, voice, writing style
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Barry Kerollis

Barry Kerollis
(Photo: Brian Mengini)

About Me

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Barry Kerollis
Philadelphia, PA, United States
It is every dancers dream to land a job in one of America's top dance companies. I did that twice, staying with one company for 7 seasons. I spent years successfully pushing forward to get the opportunity to perform featured and leading roles within the company. In 2011, I chose to exit the luxurious world of a major ballet company to enter the small concert dance scene. After less than a year in this new lifestyle, unforeseen circumstances thrust me out into the world of dance on my own with no company to call home. My name is Barry Kerollis and I am a freelance dancer (http://barrykerollis.com/)
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