Finding What Makes You Unique & LOFD Writes for Dance Magazine

My story on the all-new Dance Magazine website

I really can't express how grateful I am to be having a whirlwind year when it comes to opportunities and achievements. To be completely honest, I had wishes and dreams of this stuff happening in my performance career. Little did I think that I would actually find what I was looking for and more in only the first year following the end of my time onstage. Last week, I had both the honor of being featured by Dance Magazine and writing for the same periodical in one fell swoop. It has been on my goal list for a few years now to write an article for this major publication and to have my work in the studio and on the stage highlighted, as well. If you want to check out that article, you can click this link right here to be swept over to Dance Magazine's new website to read my article.

The Graduating Class of the dance department at Hunter College

I'm currently riding the Bolt Bus back from New York City to spend an evening with my husband and a night in my own bed. At the moment, I'm currently riding off the high of sharing my knowledge and experience with the graduating class in Hunter College's dance department, where we discussed marketing oneself online and in-person, how to prepare materials for auditions, and techniques in cultivating social media for self-promotion. We talked about many things throughout this 2-hour interactive workshop that I curated especially for these students embarking on their first year out on their own. One thing that we addressed that I haven't talked about in great detail anywhere is how to find what makes you unique and how to use that to stand out in a crowd. So, I thought why not discuss that right here, right now.

This concept kind of drives me nuts, but every one of us is unique. In fact, the only thing that is normal about every human being is that we are all unique. While some dancers have amazingly high leg extensions or perfectly centered pirouettes, others have artistry that really shines through and can move people to tears. But there are other aspects of self that help dancers become visible. Perhaps, its your hair color, your fashion sense, your interests offstage, or your upbringing. There are unique characteristics that we are born with and different personal experiences that we all have had that distinguish each of us from one another. While many of us try to find success through our technique and artistry, it is more common for those who rise to local, regional, national, and international attention to be singled out for their uniqueness rather than their technique. This is due to the fact that many people today have impeccable technique, sky-high extensions, and can turn on a dime. Today, people tend to be drawn to artists who are imperfect, but intriguing, relatable, or any combination of the two.

How does one find what makes them unique and then use it to their advantage onstage and offstage? This often requires a lot of trial-and-error to accomplish. For me, as a dancer, I had nice facility with very good technique and considerable acting skills. I always felt like my acting skills distinguished me from others since I didn't have incredible facility. But I was never able to gain the national or international attention I had dreamed of attaining in my work as a performing artist with my skill set. Only when I began freelancing and developed this blog had I begun to even tap into a little bit of what makes me unique in this vast, yet small dance world. I didn't realize it at the time, but what was distinctive about me as an artist was the candor and honesty that I am willing to share publicly about my work and our art form. While this has nothing to do with my dancing, it is a distinguishing quality of mine that I seemed to have naturally cultivated. It absolutely has helped me stand out in a crowd. During my performance career, this quality of mine helped me gain employment across the nation as a freelance artist and got me a few nice nods with attention from Dance Informa and a short article about health care in Dance Magazine.

I didn't have to try hard to develop this characteristic in my media and social media work, as this has always been a quality of mine since childhood. I remember sitting with a friend at the Kirov Academy of Ballet who asked me to be honest with her about what I thought of her technique. I remember her pursing her lips, letting out a short close-lipped smile, and stating, "That was mildly painful to hear, but I know that you love me and I now know what I need to work on to get where I want to." And the beautiful part of this story is that she got her dream job to dance with Universal Ballet in South Korea, where her mother had been raised. So, while I have always had this unique quality, it took freelancing and this blog for me to figure out how to use it to benefit my career.

Rose Montgomery-Webb (Photo: Unknown)

Now, let's talk for a moment about what you are really here for? How can my sharing of this story help you. How can you determine what makes you unique and utilize those qualities to help become your most successful self? The first and most obvious place is to look within yourself. I always say that you should start with your story. Where did you grow up? How did you grow up? I remember having this conversation with one of my students from Alaska Dance Theatre who is currently a trainee at Ballet Met. She was raised in Alaska, but adopted from South Korea while she was an infant. While she didn't see these aspects of her life as anything out of the ordinary (and it was beautiful to see that she didn't), in the eyes of others she was having wildly unique experiences before she even had cognizance of it. As she has entered her years of auditioning for companies and finding her way towards becoming a professional, I have always told her to own those two facts and be unafraid to openly share about these things. This has paid off in certain ways, beyond her training opportunities and gaining a scholarship to attend Ballet Met for the summer that led her to this traineeship, she was selected as a guest host for the Premier Dance Network's Becoming Ballet podcast. If you can look into your life and see and share what unique experiences made you into the person that you are today, you may be on the right track to finding your definitive story. Look at Misty Copeland and how her story has catapulted her into legitimate fame.

James Whiteside (Photo: Unknown)

There are other unique things about people that are outside of themselves and their experiences. For instance, Kansas City Ballet dancer Kelsey Hellebuyck has a hell of a knack for fashion. She runs a blog that documents her outfits from day to day, which has had her featured in Pointe Magazine and other media outlets. Kathryn Morgan had a meteoric-rise at New York City Ballet then was struck with a debilitating illness that forced her off the stage. While she already had a unique story, she has found even more ways to make herself distinctive by developing a Youtube channel that offers tips, tricks, and training for young, aspiring dancers. Margaret Mullin (Soloist with Pacific Northwest Ballet) has been working as choreographer and director on a film documentary, James Whiteside (American Ballet Theatre Principal) rose to celebrity status thanks to his viral music videos and non-apologetic openness about his lifestyle, and Abigail Mentzer (former Pennsylvania Ballet Soloist & current dancer in the Phantom of the Opera tour) has become well-known for her interest in dancewear and her company that grew from that. Aside from finding what makes themselves unique, these artists have also developed their unique passions outside of the dance studio to garner attention, likes, and an adoring audience.

I wouldn't have gotten the opportunity I had today at Hunter College and the one above with Dance Magazine if I hadn't figured out what made me unique and ran with it. It can be so frustrating for somebody to tell you that everybody and nobody is unique. And while I fully agree with that statement, we can only blossom fully when we learn how to genuinely be our own unique self. Take some time to tap into and cultivate multiple parts of yourself that you feel are distinguishing. But be sure not to get disillusioned when certain things you have worked towards and hoped for don't actually catch people's attention. Practically nobody figures out the key to success on their first try. Keep putting yourself out there, keep fine-tuning your ideas and story, and (if you are lucky) your uniqueness will help bring you to the forefront of attention onstage, offstage, and in communities around the world.

Social-Media Whore VS Savvy Self-Promoter

The first time I joined in the social-media craze was back in 2004 right after I had joined Pacific Northwest Ballet. I had friends that had been using Myspace for a couple of years, but I felt that there was no real reason for me to join in the fun. It took a friend of mine talking non-stop about the network for a few weeks before I finally gave in and signed up. At the time, I believed I was signing into a system to keep updated with my closest friends and to reconnect with a few friends with whom I had lost touch. Neither did I know that social-media would eventually take over my entire idea of communication, nor did I understand that it would become one of the greatest tools to market businesses to mass audiences.

Whirling Dervish (Russian) in PNB's The Nutcracker circa 2004

I signed up for Myspace around Nutcracker season nearly 9 years ago. My tipping point in joining a social-media network was probably laden by my boredom and stress of performing 40-something Nutcracker shows in 5 weeks. I signed up and slowly started to find my friends. Having a few people who thought my profile was interesting seek me out was a good feeling, too. But what really got the ball rolling was an unfortunate event at my apartment. I had fallen asleep for the night when, about 3 hours into my slumber, I awoke to a dripping noise. At the time, I wasn't aware that a hot water heater in a vacant apartment two floors above mine had burst. It was only a light drip. Nothing to write home about. But the annoyance had kept me awake well into the 3 o'clock hour of the morning and everybody in my world was already asleep. So, I turned to Myspace and wrote my very first blog. It said something along the lines of "Cindy...the light is leaking," which was a reference to a line from one of my favorite movie series, Scary Movie. I, eventually, was able to fall asleep in the living room after closing the door to the bedroom, where the water was dripping, and putting a towel under the door to drown out the sound. This was a huge mistake, as when I awoke at 9 AM to prep for my day of Nutcracker, there was water pouring down the entire length of my bedroom ceiling. All of the drama aside, Myspace was there to keep me company when nobody else was around. Thus, my role as a savvy social-media whore began.

I have never really been one to hide my emotions. Being an extrovert, writing a blog as a young, experimental 21 year old was probably not what most would consider the best idea. I shared more than 400 different accounts of my everyday happenings, odd encounters, and youthful dramas for the entire world to see. I accrued over 20,000 views during my 4-year period of writing, which is no small feat for a blog about my day-to-day life. Very few people approached me directly about my writings, but there was definitely a handful of people that felt I shouldn't share things so openly. Amusingly, these were often the people that had the most voracious appetite for my writings. Eventually, Myspace was overtaken by spam-bots and most of its' population, including myself, moved on. I switched over to Facebook, where I currently reside most of the time. But I have also engaged in (obviously) Blogger, as well as Twitter, Pinterest, Reddit, and, most recently, Instagram.

As a young adult, I used social-media to engage with my current friends, reconnect with old, and keep up to date with all things new. It wasn't until I moved away from the comfort of PNB that I started seeing another side of social-media. Perhaps, it was that Facebook had set its' intention on eventually turning their interface into a mass-marketing platform, but, for me, this is when it started to become evident. Only when I had to start finding my own work, did I see how useful it could be. When I first started looking for dance jobs, I would refer potential employers to my Facebook profile to see dance photos that I had been tagged in, ask for assistance from friends, and follow potential employers. As time has passed, I've better been able to refine the ways that I use social-media when it comes to promotion and finding work.

I currently have my own website that I got through a company, Lyquid Talent. This has allowed me to use Facebook for more of my personal updates, as opposed to promoting myself all the time. I noticed that friends stopped paying attention to what I was writing the more I posted about work searches and when performing self-promotion. After realizing this, I started using other channels to help with my work life. I currently aim to use Facebook for my personal life and to keep people updated on my current dance happenings. I have a separate Facebook page to keep up to date with my blog. People are more interested in hiring a person if there is something compelling about them. When it comes to work, I generally use Facebook to encourage excitement, curiosity, and a sense of mystery in my work as a freelancer, which can make me more compelling.

The other social-media platforms I use to help myself with work are Twitter and Instagram. Twitter is easier to use as a promotional tool because anybody can follow you that is interested and the 140-character limit in what you can write makes it more acceptable to post more often. I fade in and out of love with Twitter, but when used correctly it can be quite effective. As for Instagram, I probably can't say very much since I only joined about a week ago. But I can already see how effective it can be used as a marketing tool. Two exceptional artists that have gained great exposure by posting on Instagram are Daniil Simkin of American Ballet Theatre and Sara Mearns of New York City Ballet. Only with the introduction of social-media has the audience gotten a sneak peak into the life of dancers. I plan on using Instagram to document my life and travels as an artist.

Improv'ing at the gym (for Instagram)

As human beings, we learn best through experience and making mistakes. There are a few rules that I do abide by when using social-media, most of which I have learned from prior happenings. First and foremost, I try to be as open and honest as possible in my writings and postings. When updating the online world through status updates or tweets, I try to give an accurate look at my view and emotions. But I have learned that I must not share everything that I am feeling. I have had issues with people who use even the slightest hint towards negativity as fuel against me in even the most righteous moments, which was less than pleasant. When it comes to Facebook, don't post too often. But when it comes to Twitter, don't post to infrequently. Twitter is much more reciprocal when it comes to interacting and gaining followers. If somebody retweets one of your tweets, thank them. And at some point, retweet something that they posted which you found compelling. When posting pictures to the internet, don't be afraid to post something that may be intriguing or controversial. At the same time, don't post any pictures that Amanda Bynes might share. Retain your professional image, but don't be afraid to give a taste of your artistic sense. Artists have always been the first people to push the boundaries between acceptable and unacceptable.

Some of my friends tell me that I am way too active on the internet, while others follow every move I make. When you are in business for yourself, it is important that you gain a well-known web presence. While your savvy will give you more exposure and greater opportunity to gain work, it may also turn some people off. There is a fine line between making yourself known and overworking your presence. Some people may see you as a social-media whore, but few people have ever made a name for themselves by sitting quietly in a corner and waiting for people to take notice.

My failure in designing my own website (SPECIAL OFFER INSIDE)

Lyquid Talent website design for dancers (style 5)

(Be sure to read all the way down for a SPECIAL OFFER)

Since I started freelancing, I have taken on many roles. I am no longer just a dancer dancing for my big company employer. My roles as a freelance guest artist include teacher, marketing director, video editor, negotiator, travel agent, writer, editor, social media director, choreographer and so much more. Honestly, I often surprise myself with my ability to learn something foreign to me, often with repeated failure before triumph. I enjoy a challenge and love to relish in the subsequent success. But sometimes I don't have time to figure out something that is immediately important or I absolutely can't figure out whatever task I have in front of me. This is exactly what happened when I was trying to build my website.

As a freelancer, it is important to have a handful of items to market yourself. Aside from this blog, I have business cards, a performance reel, photographs, and my resume. One important tool that I had spent years without was my own personal website. These days people spend more time on the internet than they do most other things. Taking all of my above marketing tools and putting them together in one place on the web is not only efficient, but helpful in expediting my search for work. There was only one problem. I couldn't find the time to figure out the complexities of building my own website.

My partner has always been proactive in pushing me to do things, from completing my Associate of the Arts (AA) degree during my time at PNB to throwing my Contact event for freelancers. He started his own business back in April, Spaces Transformed, and bought a website builder for his business' website. The company that he purchased his site from had a (supposedly simple) drag-and-drop editor. After he spent weeks fighting with the program, he finally created his website (while very nice, it is still very glitchy when trying to edit). A month or so after he had completed his website, he was sent an offer to buy a new domain and one year of hosting from the site. The price was too good to be true, so I reluctantly purchased my domain in the hopes that it would inspire me to finally work on my site. Following that purchase, my domain sat unused for about 4 months. I was simply throwing money down the drain. Once I finally committed to making my site, I felt entirely overwhelmed by the daunting task of understanding the ins and outs of website design. After consulting with a friend who had recently created her own site using wordpress, I quietly gave up and started working on other things to cover up my unwillingness to fight the good fight.

I strongly believe that if you put effort towards making something happen, it will come to fruition in one way or another. In the process of putting together my Contact event, I came across a new website design company, Lyquid Talent. This Chicago-based company had reached out to me a few weeks before I began planning my event. I figured why not give them a call and see if they would be interested in donating a package to be given away to a freelance dancer. I was very pleased after speaking with Jeff Serani, Lyquid Talent CEO, to find that he was greatly supportive of my event and interested in helping current and potential freelance dancers (beyond his goal to give established and aspiring professionals a web presence).

One of Lyquid Talent's media-friendly styles (style 6)

As I said before, I had been struggling with the creation of my own personal website. I also wanted to see how the company worked prior to offering their services at my event. Jeff and his team offered to show me the simple process involved in making one of their highly versatile websites by taking away the burden of creating my own site. This was quite a relief! The first thing I had to do was visit the Lyquid Talent website and choose one of their 14 designs, ranging from elegant to edgy and simple to media-friendly. There is a wide array of options that offer a variety of subtitles (resume, photo gallery, contact form, etc). If I was feeling particularly picky, there is also a certain amount of flexibility with each design. Each style has multiple options for personalizing and customizing, which can be viewed on that particular style's info page. This allows each dancer to cater a site to their specific needs. After I decided that dance website style 5 suited my taste and needs, Jeff sent me a link where I could upload all of my information for him to plug into the website. Prior to uploading, most would usually decide on a domain name, which is usually their their name followed by .com (which Lyquid Talent generously offers as a part of their package). Even though I had already purchased my domain name earlier through another site, Jeff was able to assist me in transferring it into his care. I was lucky that I had already accrued dance photos, put together my performance reels, and written my resume. All I had to do was upload each file to the secure server with a short description of the item and let the Lyquid Talent team create the magic.

One of Lyquid Talent's more artistic options (style 11)

Once Lyquid Talent had all of my data, it was only a matter of days before my site was up and running. After reviewing my site and requesting a few minor modifications, they passed the reins over to me. I was given a username and passcode to self-edit my site. After signing in to edit my page, I found that Jeff had uploaded a handful of video tutorials that easily walked me through editing each area of my site (e.g. how to edit and update my resume). At this point, I wasn't left alone to figure everything out for myself. A friend tried to connect to this blog through my website and it wasn't connecting properly. Within hours of putting in a customer service request, the Lyquid Talent team had fixed the glitch and my link was up and running again.

Now that my site, BarryKerollis.com, has been up and running for a few months, I have had time to see the many benefits in having a website. When I contact companies to let them know I am available for work, instead of uploading my resume, photos, and providing a link to my performance reel in each email, I just offer the link to my site where each of these items is cleanly organized. This saves me a great amount of time, allowing me to contact more companies. On more than one occasion, directors have complimented me on my beautiful website. I also have a calendar to tell my friends, family, and fans where I will be performing next. Lastly, there is a contact form that allows anybody that wants to reach me, whether a potential employer or fan, to get in touch with me. The benefits of my site outweigh the modest monthly cost for the company to host my site.

As I gain more experience, it becomes more apparent that I can't figure everything out on my own. Lyquid Talent came into my life at the right moment to help increase my visibility, decrease my stress level, and fill a great need. I needed help promoting myself as a freelancer dancer. For company dancers, it could be giving oneself a way of promoting their image beyond the company with which they dance. For students, audition season is quickly approaching and mailing out audition packages can be extremely expensive. With all of this in mind, Jeff and the Lyquid Talent team are allowing me to thank my dedicated readers by giving any dancer that reads my blog a special New Year's offer. From the moment this blog is posted until February 1st, 2013, Lyquid Talent is offering to create your personalized dancer website for $19.99 (88% off), plus the $15/month hosting fee. Just follow this link (SPECIAL OFFER for Life of a Freelance Dancer readers), pick your design, and sign up. Thank you and I hope that this offer will help you start your dance year off on the right foot! Happy New Year!