Five Qualities Every "Dancer-preneur" Needs

As each day passes and I interact with more and more professional dancers, it seems like we are in the age of the entrepreneurial dancer. Some artists are starting their own dancewear lines, while others are creating their own fitness programs. Perhaps, this trend is due to fear of the brevity of dance careers. Or, maybe, we have past generations to thank for empowering us to follow them after they became entrepreneurs outside of their performing careers. Even many dancers that are living the age old tradition of joining a company seem to feel the pull of guiding their own career as a freelancer. Being an established freelance dancer and choreographer, like myself, is surprisingly entrepreneurial. Most of my days outside of the studio are spent developing my brand, promoting my product, and selling my services. Not everybody is up to the challenges of running their own business, whether creating a physical product or selling your dancing. Here are five qualities that every Dancer-preneur should have in order to have a successful career as a freelancer:

(Photo: Shalem Photography)

1. Leadership: Any dancer that is looking to launch a career as a freelancer needs to show signs of a leader. Spending a career with a company requires a certain level of submission. But as a freelancer, you will find yourself in a handful of situations that require strong leadership skills. First, a dancer needs to be strong enough to put themselves out there for employers to hire. Often, dancers are brought into a school or company to show students/company members what it means to be a confident, professional dancer. In order to own your own business, whether you are selling yourself as a dancer or selling a product, it is important to show confidence in that service/product and to convince employers that you are a leader. When you can lead, you will get hired.

Stress Control?

2. Stress Control: Getting to lead your own career may sound like an ideal situation. But there are many challenges and stresses that go along with finding your own work. In a great deal of work environments, you get out of your work what you put into it. Unfortunately, this is not how the freelance world exists. More often than not, you are putting in 1000 (yes, one-thousand) percent of the work and only getting 50-75 percent in return. When you have poured all of your time, energy, and heart into something and your bank account is continuing to dwindle, stress levels can blow through the roof. Whether looking for work, negotiating a contract, rehearsing, nursing injuries, performing, getting paid, surviving financially until the next gig, or a multitude of other items, it is necessary that you are able to handle the sometimes insurmountable stress that is involved in being an entrepreneurial dancer.


3. Social Media Expert: Love it or hate it, we live in a day and age of social media. When I first started using Myspace, people used to talk about what a waste of time and energy that was social media. Often, I heard, "I'd rather be living in reality than sitting on my computer." While I don't disagree with this statement, I have always been rather attached to networking sites. Today, there are people in the international workforce getting hired with large, rewarding salaries to sit on the likes of Facebook, Youtube, Twitter, Instagram, and innumerable other sites. If you are a freelancer, you are unlikely to be rolling in the dough. So, you need to find inexpensive ways to promote yourself. The easiest way to do this is through Facebook fan pages, Youtube videos, blogs, personal websites, and much more. I know for a fact that I would not have had any success as a freelance dancer if it weren't for my social media skills.

Romeo & Juliet w/Fort Wayne Ballet (Photo: Jeffrey Crane)

4. Compromise: As mentioned in the first important quality of this post, leadership is necessary to become a Dancer-preneur. Many of our great leaders have set themselves apart from the crowd with their ability in handling compromise. The challenge of being a leader is knowing when to give a little to get a little. When negotiating a contract, a dancer must approach their potential employer with care about the financial health of the company. At other times, dancers may need to give up some of their professional expectations to work for a choreographer that they have always wanted to work with. Knowing when and when not to compromise is, perhaps, one of the most defining qualities of the best independent contractors.

Performing "Maan Singh" (Photo: Oberon's Grove)

5. Determination: One quality that is naturally found in most professional dancers is determination. In order to guide your own business, you must have gritty determination. Only if you put every ounce of your being into finding and/or creating work can you have a career built from an entrepreneurial spirit. Keep in mind that even if you throw every bit of yourself into your business, it won't always succeed. But the more determined you are to make it work, the better your prospects will be of experiencing a successful, freelance career.


What qualities would you add to this list? 

Should Artists be Shamed into Taking "Normal" Jobs?

At the beginning of 2014, I posted an article on Facebook about the hotly debated emergency extension of unemployment benefits. My intention was to use this platform to put a face to a statistic for people who are connected to me through this social media site. Instead of getting the chance to inform some of my friends, an acquaintance I had met only a few times nastily and judgmentally brought an unexpected wave of wrath onto my page. This person, who barely knew me, was judging my use of unemployment without even hearing how I ended up on the assistance program or how I had been desperately searching for a full-time job in my field. I had spent a great deal of time trying to find solid employment in the dance world. But instead of asking for facts, she berated me by stating that I was abusing the system and should just go ahead and get a restaurant job or work as a barista. She felt that it was my duty to take whatever menial job necessary to get off of unemployment. After spending months and months executing well beyond the 3 required weekly work searches (3 being the minimum), I was being reprimanded by someone who wasn't informed in the least about my situation. Little did she know that I was barely collecting benefits as it was because of my freelance work and part-time teaching job with Koresh Dance Company. While it was uncomfortable having this woman awkwardly attack me on a public forum, she also got me thinking about what was considered an appropriate job for not just myself, but all professional dancers and artists.

I wouldn't necessarily say I've ever had a normal job. When I was 14, I would help my mom out at her Dollar Store. But I was so young and dedicated to dance that it didn't last long before I was at the studio daily. In fact, I can't even remember if she paid me. My first full-time job was working as an apprentice with Houston Ballet at the ripe age of 19. I have spent 12 years cultivating my career as a dancer, a choreographer, a teacher, and an advocate for the arts. When I found out that the benefit of unemployment (my safety net and right after being unrightfully fired for an on the job injury) wouldn't be extended, I panicked. I was already employed part-time and collecting a small amount of salary each week teaching at Koresh. I had also obtained about 12 weeks of dance work through the end of Spring. I wouldn't end up receiving unemployment during those weeks that I was dancing and received a reduced rate when I was off due to my part-time compensation. Unemployment was just a safety net for me until I could find a regular place to dance and call home. But all of a sudden, I found myself questioning if I was a bad citizen and whether or not I should desperately take any minimum wage job I could find, which I would have had no experience in and probably wouldn't provide anything sufficient enough to pay all of my bills.

I have many freelancing friends that take restaurant, barista, and other random jobs just to make ends meet. They often miss class and stand on their feet for hours before and after working those very feet in a rehearsal studio. Not only is this exhausting, but it can heighten one's chance of injury and accelerate the process of burnout. When I started looking into getting a normal non-dance related job, I found myself living in fear and anxiety. Will I have to give up my dance career? Will I suffer from depression? Will the quality of my dancing go downhill? How can I go from making $1000 per show to minimum wage plus tips? Beyond that, can my eccentric artist personality coexist in a non-artistic workspace? I had so many questions that came up when I considered this as an option.

The woman that chose to publicly criticize me stated that she had to get a restaurant job while trying to make ends meet while striving to make a career for herself as a ballet student going through finishing school. She, unfortunately, never made a professional career as a dancer and moved on to other work. When I read this information, it made a little more sense. At one point in this person's time as a dance student, she had to step outside of her art to make ends meet in order to keep reaching for her goal of dancing professionally. While she had the heart of an artist, it wasn't her career. Since then, she has cultivated a successful career beyond her dancing years. Without experiencing our career, people often assume that a professional artist's art isn't actually a career. When she argued that unemployment wasn't an end to a means for me to continue practicing my art, it all began to make sense to me. It also made me very sad about the way that most people, including a former hopeful dancer, looked at artists. It is so very often that people forget that art is a legitimate job. If you work in marketing, you should look for jobs in the marketing field. Not McDonalds. But if you are an artist, you are expected to look for a job in the field of "what-the-fuck-ever-I-can-get." It is greatly unfortunate that this double-standard exists. But a great percentage of our society feels this way, even those that once aspired to be just like me and my artist friends.

So, the question is, should I have just taken any menial job outside of my profession that seemed below my standards because I am a professional artist? I don't know. But even without one of those jobs, I have found ways to make ends meet (even if, at times, tightly so). And because I held out and resisted the temptation of this localized socio-cultural bullying, I was able to obtain a full-time job in my field that appropriately represents the professional artist that I am and rewards me as such. Yes, sometimes desperate times call for desperate measures. But professional artists need to remember that art is their job. Not some fun, child-like hobby that we are too stubborn to let go of.

A desperate moment in my new work, Distinct Perceptions (Dancers: Shira Lanyi & Allen Abrams - Photo: Dave Friedman)